What’s scarier than a malevolent clown under your bed? More tragic than the story of Romeo and Juliet? More offensive than a comedian with terrible jokes? Wasting water. That is the message of the Metropolitan Water District of Southern California’s new digital and social media campaign “Wasting Water Is…”
As part of Metropolitan’s continued efforts to encourage Southern Californians to use water efficiently, the series of commercials spotlights what happens when three water-wasters get caught in the act and learn how scary, tragic and offensive wasting water really is. The video spoofs are being advertised on YouTube and connected TV devices such as Apple TV, Chromecast and Roku, targeting entertainment, lifestyle and sports shows.