Upper Water introduced the All Tap, Always campaign to encourage communities throughout the San Gabriel Valley to recognize tap water as a clean, convenient, and dependable choice for everyday
Upper Water introduced the All Tap, Always campaign to encourage communities throughout the San Gabriel Valley to recognize tap water as a clean, convenient, and dependable choice for everyday hydration. The campaign was created to build awareness about the benefits of tap water and highlight how easy it is to make tap water part of daily routines.
hydration. The campaign was created to build awareness about the benefits of tap water and highlight how easy it is to make tap water part of daily routines.
All Tap, No Cap is the youth-focused extension of the All Tap
campaign. The campaign name reflects two ideas: “no cap”
means no lie or the truth, reinforcing that tap water is
a safe and reliable choice. It also represents the
campaign’s goal of reducing plastic bottles by
encouraging people to refill reusable bottles
with tap water.
All Tap, No Cap is the youth-focused extension of the All Tap campaign. The campaign name reflects two ideas: “no cap” means no lie or the truth, reinforcing that tap water is a safe and reliable choice. It also represents
the campaign’s goal of reducing
plastic bottles by encouraging
people to refill reusable bottles
with tap water.
Tap Water by
the Numbers
Less than 1¢
The average cost of a gallon of tap water in the U.S.
9 out of 10
Americans served by public water systems, making tap water an everyday source of drinking water for most people in the country.
1,000×
Tap water can cost up to 1,000 times less than bottled water.
80%
Plastic water bottles that end up in the landfill.
